Privacy Policy

Actual Tuition (“we” or “our”) is committed to protecting the privacy of all visitors to our Website and all visitors who access our Website or services through any mobile application (together, “Website”).

Please read the following privacy policy which explains how we use and protect your (“you” or “your” refer to any User, no matter whether you are a Tutor or Student) information, as the data controller for the purposes of the GDPR (General Data Protection Regulations EU 2016/679) and related UK legislation.

We reserve the right to modify this notice without notice by posting any changes on our Website.

When you use the Actual Tuition Platform and the Payment Services, we automatically collect personal information about the services you use and how you use them.

This information is necessary for the adequate performance of the contract between you and us, to enable us to comply with legal obligations and given our legitimate interest in being able to provide and improve the functionalities of the Actual Tuition Platform and Payment Services.

Information That We Automatically Collect

  • Usage Information. We collect information about your interactions with the Actual Tuition Platform and App such as the pages or content you view, your searches for Tutors, bookings you have made, and other actions on the Actual Tuition Platform.
  • Log Data and Device Information. We automatically collect log data and device information when you access and use the Actual Tuition Platform and App, even if you have not created an Actual Tuition Account or logged in. That information includes, among other things: details about how you’ve used the Actual Tuition Platform (including if you clicked on links to third party applications), IP address, access dates and times, hardware and software information, device information, device event information, unique identifiers, crash data, cookie data, and the pages you’ve viewed or engaged with before or after using the Actual Tuition Platform and App.
  • Cookies and Similar Technologies. We use cookies and other similar technologies when you use our platform, or engage with our online ads or email communications. We may collect certain information by automated means using technologies such as cookies, web beacons, pixels, browser analysis tools, server logs, and mobile identifiers.

    In many cases the information we collect using cookies and other tools is only used in a non-identifiable without reference to personal information. For example, we may use the information we collect to better understand website traffic patterns and to optimize our website experience. In some cases we associate the information we collect using cookies and other technology with your personal information. Our business partners may also use these tracking technologies on the Actual Tuition Platform or engage others to track your behavior on our behalf.

  • Geo-location Information. When you use certain features of the Actual Tuition Platform and App, we may collect information about your precise or approximate location as determined through data such as your IP address or mobile device’s GPS to offer you an improved user experience. Most mobile devices allow you to control or disable the use of location services for applications in the device’s settings menu. Actual Tuition may also collect this information even when you are not using the app if this connection is enabled through your settings or device permissions.
  • Pixels and SDKs. Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our websites and elsewhere on the internet and use that information to provide measurement services and target ads.
  • Do Not Track Signals.   While you may disable the usage of cookies through your browser settings, the Actual Tuition Platform currently does not respond to a “Do Not Track” signal in the HTTP header from your browser or mobile application due to lack of standardisation regarding how that signal should be interpreted.

Information That We Collect

  • When you visit the Website or purchase a lesson through the Website, you may be asked to provide information about yourself including your name, address, and contact details.
  • When you register on the Website as a Tutor, we may ask you to provide details of any criminal convictions (including a DBS certificate or update service details).
  • When you request a lesson from a Tutor, we may collect your payment information, such as credit or debit card information
  • We may also collect information about your usage of the Website and information about you from your communications with us via email and message.
  • We may record all online lessons that take place through our platform, store any files you may upload to the online classroom and data on any interactions you may have in the classroom.
  • We collect technical data about your use of the Website, including the device and browser that you are using, your IP address, your time on the Website and the pages that you have visited.
  • We may ask for your payment information, such as debit or credit card details. All payment card information is handled by a third party. We do not handle any payment card information ourselves, and are not PCI compliant.

How we use your data

  • Your information will enable us to provide you with access to the relevant parts of the Website and to supply the services you have requested.
  • If you are a Student, we will use this data to bill you for lessons you have completed, and contact your where necessary concerning our services.
  • If you are a Tutor, your Identity documents will allow us to comply with Know Your Customer legislation, Recruitment Agency legislation, and your bank details will allow us to pay you for lessons you have completed.
  • If you are a Tutor on our Website, we will screen your application to ensure that your qualifications and experience make you suitable to tutor with us, and to ensure that you have the right to work in the UK.
  • If you are a Tutor who has registered details of any criminal convictions (including a DBS certificate or update service details) we will check these details against the Disclosure and Barring Service database.
  • If you are a Tutor using our website, we may remove your profile automatically should we deem you are an inactive Tutor.
  • If you have completed an online lesson either as a Tutor or a Student, we will record and store them to help with safeguarding and ensuring the quality of online lessons. As a student, you may view the lesson notes after a lesson has taken place.
  • Where you have indicated accordingly, you agree that we may use your information to let you know about our other products and services that may be of interest to you including services that may be the subject of direct marketing and we may contact you to do so by post, telephone, SMS, e-mail, social media or direct mail.
  • We may contact you for internal market research purposes, to find out how we can improve our services to better meet the needs of our users.
  • If you do not want us to use your data in this way or change your mind about being contacted in the future, please let us know by contacting us on
  • We may retain personal data from closed accounts in order to comply with legal obligations, enforce our terms and conditions, prevent fraud, collect any fees owed, resolve disputes, and assist with any investigations and take other actions as permitted by law.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Category of Personal DataPurpose/Activity heyLawful basis for processing including basis of legitimate interest
Personal details including name and contact informationTo enable us to register you as a new customer and to enable us to manage and process transactions and our relationship with you. We also use contact information to deliver notifications and relevant marketing materials.(a) Performance of a contract with you. (b) Necessary for our legitimate interests (to recover debts due to us). (c) Necessary for our legitimate interest (to develop and grow our business).
Identity verification informationTo enable us to verify the identity of Tutors using the Website and comply with money laundering regulations.(a) Performance of a contract with you. (b) To meet our legal obligations.
Profile detailsProfile details provided by Tutors are used to process Tutor applications to join the site.(a) Performance of a contract with you (b) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
Credit card information and payment detailsTo facilitate transactions including billing Students for Lessons as agent for the Tutor and passing on payments to Tutors for lessons taught.(a) Performance of a contract with you. (b) Necessary for our legitimate interests (to be able to take payments for services).
Location detailsTo enable us to fulfil our contract in helping to facilitate matches between Tutors and Students through the Website and to allow us to invoice for Lessons. Anonymised location data is also used to aid us in understanding our user base through analytics.(a) Performance of a contract with you. (b) Necessary for our legitimate interests (to be able to provide and take payments for services).
Electronic identification data including IP address and information collected through cookiesTo enable us to analyse the use of the Website and help improve the Website’s usability.(a) Necessary for our legitimate interest (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
User activity detailsTo enable Users to communicate with other Users of the Website, to facilitate matches between Tutors and Students and to aid our understanding of our User base.(a) Performance of a contract with you. (b) Necessary for our legitimate interest (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
Contractual details including the goods and services providedTo enable us to facilitate transactions correctly and to fulfil our legal obligations to keep financial records.(a) Performance of a contract with you. (b) To meet our legal obligations.
Device and browser detailsTo help us improve the Website’s usability.(a) Necessary for our legitimate interest (to enable us to keep our Website updated and relevant, and improve its usability).

Disclosure of your information

  • For the purposes for which we will use your personal data as described in the previous section, the information you provide to us may be transferred to and stored on our servers, or servers of third party providers. We have Data Processing Agreements with each of our third party providers to ensure they comply with their obligations and responsibilities in processing your personal data.
  • Sometimes it may be necessary to transfer data that we collect from you to locations outside of the European Union for processing and storing. In such cases the data transferred is limited to that which is necessary for the processing purpose.
  • Third party data processors that may transfer your personal data outside of the EEA are Google, Sendgrid and Stripe.
  • If you are using the Website, we may disclose your personal information to a Tutor you have contacted, which may include your first name and contact details in order for them to provide tuition services to you.
  • If you are using the Website as a Tutor, we may disclose information about you to help match you to new Students. This includes your first name and any information you have declared on your public profile. If you agree to give lessons to a Student, we may also disclose your contact details to the Student in order for you to deliver the lesson.
  • We use third parties to process information such as credit card information and bank account information. By giving us your personal data, you agree to this transfer, storing or processing by these third parties. We never give your details to third parties to use your data to enable them to provide you with information regarding unrelated goods or services.
  • We may use the information that you provide to us if we are under a duty to disclose or share your information in order to comply with (and/or where we believe we are under a duty to comply with) any legal obligation; or in order to enforce our Website Terms and any other agreement, or to prevent fraud.
  • In the event that we sell any or all of our business to a buyer, or enter into a joint venture with another business entity, your information may be disclosed or transferred to the target company, our new business partners or owners or their advisors.


  • We take protecting your data seriously and take steps to protect your information from unauthorised access, accidental loss, destruction and damage.
  • Unfortunately the sending of information via the internet is not totally secure and on occasion such information can be intercepted. Although we will take steps to protect your information, we cannot guarantee the security of data that you choose to send us electronically and sending such information is entirely at your own risk.
  • To ensure that all new features and changes to our service adhere to GDPR requirements we follow a design by data protection by design and default approach to all development of our Website and service. This includes using submitting Privacy Impact Assessments to the ICO as needed.

Data Retention

  • We will keep your information for 7 years from the last date on which you have been active on our Website.
  • Records that you have shared publicly or with another User may remain on the Website after your personal information has been deleted, but will no longer have identifying information which links them to you attached.
  • We may retain records where necessary to fulfil our regulatory or statutory duties.

Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the below.

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.
  • Rights in relation to automated decision making on Tutor ranking in search results.

If you wish to exercise any of the rights set out above, please contact us.

To ensure that we can deal with your request as promptly as possible, please ensure you make your request as clearly as possible.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

You have the right to request that we send to you or to another organisation, an electronic copy of the personal data we hold about you in a structured, commonly used and machine-readable format, for example when you are dealing with a different service provider.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests.

Changes to our Privacy Policy

Any changes to our Privacy Policy will be posted to the Website and, where appropriate, via e-mail.

Queries and Complaints

Please do not hesitate to contact us regarding any matter relating to this Privacy Policy via email at If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the UK data protection regulator, the Information Commissioner’s Office at

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